THE LABS
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WE CONNECT
PEOPLE + PLACE + PURPOSE

The Labs provides a comprehensive suite of consultancy services – experience design, creative ideation and digital and technology planning for public, corporate and commercial space owners, managers, developers and planners. We work with you to define, design, build and launch an ecosystem of Smarter Experiences designed around the behaviours and desires of the end users of your environment.

 
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We believe that developments of the future need not be dormant infrastructure but built to interact with, entertain, inform, connect and create value for their visitors and yourselves.  

 

CREATING SMARTER EXPERIENCES

The convergence of increased urbanisation, rapid technology development and the desire for more convenience is changing behaviour and in turn business models. Consumers expect frictionless experiences between their online and offline worlds, experiences worth sharing, experiences with purpose. The spaces that deliver on this promise have the potential to become iconic destinations.

 
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89% of brands expect customer experience to be their primary differentiator by 2017. 

Insights: Customer Experience. Gartner For Marketers, 2016 

 

TRADITIONAL VS SMARTER EXPERIENCES

 
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25% of customers globally are likely to spend more in a retail store where they are recognised and made to feel like a valued customer

Understanding The Future Of Loyalty In Retail. ICLP, 2016 

 

WE ARE EXPERIENCE DESIGN SPECIALISTS

Our team of Experience Design Consultants, Customer Journey Designers, Designers and Technologists work closely with clients to define, design, build and launch Smarter Experiences that: 
• Intuitively connect the needs of end users with commercial opportunities within the space • Activate and increase the number of highly engaged end users through real time profiling • Create more local business opportunities within the space • Increase revenue opportunities from end users and commercial tenants • Continually provide recommendations to optimise spaces using real time data analysis and end user profiling

Some of the services we provide include:
Experience Design and Baseline Analysis • Experience Journey Design • Proof of Concept Design and Management  • Technology Ecosystem Strategy • Experience Measurement and Ongoing Optimisation Planning • Experience Zone Planning and Marketing • Activation and Installation Planning and Execution

 

Through the use of Human Centered Experience Design methodologies we can break down the barriers and create smarter experiences. Our process 'The Labs Protocol' consists of 4 phases: DEFINE, DESIGN, BUILD and LAUNCH, and is designed to foster the connection between people, place and purpose which are the fundamental building blocks for creating smarter experiences.

 

GLOBAL LEADERSHIP TEAM

DAVID WOODBRIDGE – MANAGING CONSULTANT, AUSTRALIA David has more than 20 years experience delivering and managing world-class, state-of-the-art customer experience centres for the likes of Telstra, Optus SingTel, British Telecom, Vodafone, Compaq, and Nortel Networks.

DAVID WOODBRIDGE – MANAGING CONSULTANT, AUSTRALIA

David has more than 20 years experience delivering and managing world-class, state-of-the-art customer experience centres for the likes of Telstra, Optus SingTel, British Telecom, Vodafone, Compaq, and Nortel Networks.

CHRIS DOBSON – MANAGING CONSULTANT, HONG KONG Chris has more than 15 years experience in integrated experience strategy and design. He has led environmental design, branding, communication, retail design, technology and brand experience programs for clients including GE,  IWC Shaffhausen, HSBC, Swire, Shangri La and Carlsberg.

CHRIS DOBSON – MANAGING CONSULTANT, HONG KONG

Chris has more than 15 years experience in integrated experience strategy and design. He has led environmental design, branding, communication, retail design, technology and brand experience programs for clients including GE,  IWC Shaffhausen, HSBC, Swire, Shangri La and Carlsberg.

WILLIAM LIM – DIRECTOR OF OPERATIONS, SINGAPORE Originally from an architectural and construction background William brings to the table 28 years of industry experience managing multiple portfolios and working in various countries around the Asia Pacific region. He has led projects for the likes of IBM, Huawei, Mastercard, Bentley Motors, Rolls Royce and Merck.

WILLIAM LIM – DIRECTOR OF OPERATIONS, SINGAPORE

Originally from an architectural and construction background William brings to the table 28 years of industry experience managing multiple portfolios and working in various countries around the Asia Pacific region. He has led projects for the likes of IBM, Huawei, Mastercard, Bentley Motors, Rolls Royce and Merck.

BEN TAYLOR - CEO With more than 30 years at the forefront of experience design, Ben has led retail engagement teams for Tesco, Kerry Properties, Westfield, and Galaxy Macau. Ben is also the CEO of Project Worldwide APAC.

BEN TAYLOR - CEO

With more than 30 years at the forefront of experience design, Ben has led retail engagement teams for Tesco, Kerry Properties, Westfield, and Galaxy Macau. Ben is also the CEO of Project Worldwide APAC.

RICHARD BRADLEY - CHIEF CREATIVE OFFICER Richard has more than 20 years experience leading creative and creative strategy across the brand experience, digital, design and marketing disciplines. He has ideated and designed customer experiences for Porsche, Telstra, HSBC, Nike and Google. Richard is also the CCO of Project Worldwide APAC.

RICHARD BRADLEY - CHIEF CREATIVE OFFICER

Richard has more than 20 years experience leading creative and creative strategy across the brand experience, digital, design and marketing disciplines. He has ideated and designed customer experiences for Porsche, Telstra, HSBC, Nike and Google. Richard is also the CCO of Project Worldwide APAC.

 
 

LOCATIONS
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SYDNEY

Level 4, 70 Riley Street,
East Sydney, NSW 2010,
AUSTRALIA.

t +61 02 8569 7701

 

HONG KONG

Unit 1701, Sino Plaza,
255-257 Gloucester Road,
HONG KONG.

T +852 6677 3437

 
 

SINGAPORE

300 Beach Road,
#22-07, The Concourse,
Singapore 199555.

t +65 6690 0495

 

CONTACT
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