PEOPLE + PLACE + PURPOSE
The Labs provides a comprehensive suite of consultancy services – experience design, creative ideation and digital and technology planning for public, corporate and commercial space owners, managers, developers and planners. We work with you to define, design, build and launch an ecosystem of Smarter Experiences designed around the behaviours and desires of the end users of your environment.
We believe that developments of the future need not be dormant infrastructure but built to interact with, entertain, inform, connect and create value for their visitors and yourselves.
CREATING SMARTER EXPERIENCES
The convergence of increased urbanisation, rapid technology development and the desire for more convenience is changing behaviour and in turn business models. Consumers expect frictionless experiences between their online and offline worlds, experiences worth sharing, experiences with purpose. The spaces that deliver on this promise have the potential to become iconic destinations.
89% of brands expect customer experience to be their primary differentiator by 2017.
Insights: Customer Experience. Gartner For Marketers, 2016
TRADITIONAL VS SMARTER EXPERIENCES
25% of customers globally are likely to spend more in a retail store where they are recognised and made to feel like a valued customer
Understanding The Future Of Loyalty In Retail. ICLP, 2016
WE ARE EXPERIENCE DESIGN SPECIALISTS
Our team of Experience Design Consultants, Customer Journey Designers, Designers and Technologists work closely with clients to define, design, build and launch Smarter Experiences that:
• Intuitively connect the needs of end users with commercial opportunities within the space • Activate and increase the number of highly engaged end users through real time profiling • Create more local business opportunities within the space • Increase revenue opportunities from end users and commercial tenants • Continually provide recommendations to optimise spaces using real time data analysis and end user profiling
Some of the services we provide include:
Experience Design and Baseline Analysis • Experience Journey Design • Proof of Concept Design and Management • Technology Ecosystem Strategy • Experience Measurement and Ongoing Optimisation Planning • Experience Zone Planning and Marketing • Activation and Installation Planning and Execution